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Díaz de León, Juan Carlos

Instituto Tecnológico de Matehuala

1 article ORCID 0000-0001-9116-0242

Application of SWOT and PESTEL Matrices in the Case Study of a Colombian Brand: Strategic Analysis for Decision-Making Oriented Toward Digital Maturity

Arteaga Godoy, Dulce Marisol; Gutiérrez Pérez, Shayenska; León Campos, Aline Adriana and 2 more · Revista Veritas de Difusão Científica

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