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Arteaga Godoy, Dulce Marisol

Tecnológico Nacional de México / ITESG

1 article ORCID 0000-0002-0785-8048

Application of SWOT and PESTEL Matrices in the Case Study of a Colombian Brand: Strategic Analysis for Decision-Making Oriented Toward Digital Maturity

Arteaga Godoy, Dulce Marisol; Gutiérrez Pérez, Shayenska; León Campos, Aline Adriana and 2 more · Revista Veritas de Difusão Científica

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