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Gutiérrez Pérez, Shayenska

Centro Interdisciplinario de Investigación y Docencia en Educación Técnica (CIIDET)

2 articles ORCID 0000-0002-1906-0295

Application of SWOT and PESTEL Matrices in the Case Study of a Colombian Brand: Strategic Analysis for Decision-Making Oriented Toward Digital Maturity

Arteaga Godoy, Dulce Marisol; Gutiérrez Pérez, Shayenska; León Campos, Aline Adriana and 2 more · Revista Veritas de Difusão Científica

Value generation strategies and their impact on competitive advantage. A study of msmes and entrepreneurships in San Juan del Río

García Arteaga, Araceli; León Campos, Aline Adriana; Rosales Álvarez, Domingo and 2 more · Revista Veritas de Difusão Científica

Information declared in the article metadata published by each journal (OAI-PMH).